Be the funeral home families find first.
We handle social media and local search for family-owned funeral homes with one to three locations: the Google listing, the map results, the posts, and the reviews. Done for you.
Free, with no obligation, and yours to keep whether or not we work together. Our monthly rates are published on this page.
Same town. Both may give excellent care, but only one looks ready to help.
Families look you up before they ever call.
A family that can't find you online doesn't assume you're busy. They assume you're not there.
Someone opens a phone, types "funeral home near me," and reads the reviews, the photos, and the website. That's often the moment they decide who to call.
In many towns, the corporate-owned home sits at the top of the map with fresh posts and recent reviews, while a family business that has served the town for generations barely appears. National chains treat digital visibility as a steady, staffed line item. For most family homes, marketing is whatever time is left after the funerals.
You're not losing these families because your service is worse. You're losing them because you're harder to find.
Sources: BrightLocal Local Consumer Review Survey 2026 (local businesses generally, not funeral homes specifically); NFDA industry statistics, 2026. Full list at the bottom of this page.
Three things, done properly, every month.
Google and local search
So you show up when a family in your town searches.
- Your Google Business Profile claimed, completed, and kept current.
- Work on what decides who appears in the map results for your town and nearby towns.
- A page for each town you serve, written the way families there search.
- Consistent name, hours, and address everywhere families check.
Social media, handled
A real monthly calendar, written and published for you.
- A content calendar each month, sent to you before anything goes live.
- Posts published for you on Facebook, Instagram, and your Google profile.
- Nothing a grieving family would find tasteless: no stock photos of strangers, no grief used as marketing.
Reviews and reputation
A steady, visible reputation, built tastefully.
- A simple, respectful way to ask families for a review, never under pressure.
- Replies to every review, written for you and signed by you.
- A short, plain-English note each month on what changed and what's next.
It starts with a free audit, and you decide at the end.
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A free local visibility audit
We review your Google listing, your map ranking in your town, your reviews, and your social pages, then write up what we found and what we'd fix first.
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A 20-minute call to walk through it
Plain English, your questions answered, and an honest opinion on whether there's enough worth fixing to justify working together.
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A monthly plan for your town or towns
If it makes sense, we scope a plan around the towns you serve and how many locations you run, at the rates below.
Google and local search
- Name, address, and phone match everywhere Good
- Hours, including after-hours availability Needs a fix
- Appears in map results for nearby towns Not showing
Reviews and reputation
- Reviews in the last three months 2 reviews
- Replies to reviews None
Social media
- Facebook page active in the last 30 days Last post 8 months ago
- Recent photos of chapel and facility Outdated
Illustrative example. Every audit is written for your specific home and town.
Our rates, published in full.
Almost nobody in this trade puts a number on a page. We'd rather you saw ours before you called.
One location, one town
The Google listing and local search for that town, one content calendar a month, and the review flow.
Two locations, two towns
The same three services across both listings, with local search run in each town.
Three locations, up to four towns
The same three services across three locations and up to four towns, the widest spread we take on.
One-time setup: $400
Covers the profile overhaul, the review-request flow, and the first content calendar.
Three-month minimum, then month to month
Local search takes a couple of months to show movement. After three months, stay as long as it's useful to you.
Founding-client rate, setup fee waived
For the first two single-location homes we take on. We're a new agency, so this is a real discount, not a countdown. There's no deadline.
Built for the family business.
Who we work with
- Independent, family-owned funeral homes.
- One to three locations, owner-operated.
- Often second or third generation.
- Owners who want this off their plate, not another dashboard to check.
Not for large chains
If you run dozens of locations under a national brand, we're not the right fit, and we'd rather say so now.
If you're a single location wondering whether this is worth the money, bring that question to the audit. You'll get a straight answer.
One funeral home per town
Two homes in the same town are direct competitors, so we only work with one. It isn't a scarcity pitch. It means we never have a conflict of interest.
Tell us where to look, and we'll write up what we find.
We'll review your Google listing, your map ranking in your town, your reviews, and your social pages, then send a plain-English summary of what we found and what we'd fix first.
It's free, there's no obligation, and it's yours to keep whether or not we work together.
Prefer email? contact@kmcstrategic.com